During a survey carried out worldwide in the second half of 2021, 21 percent of responding revenue officers and advertising officers working at digital publishers stated that they had never tried to measure the adblock rates for their sites. Only six percent said they knew the precise amount of revenue they were losing to adblocking.
Level of preparedness against adblock-related revenue loss among publishers worldwide in 2nd half 2021
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Blockthrough. (July 14, 2022). Level of preparedness against adblock-related revenue loss among publishers worldwide in 2nd half 2021 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1359567/publishers-preparedness-adblock-revenue-loss/
Blockthrough. "Level of preparedness against adblock-related revenue loss among publishers worldwide in 2nd half 2021." Chart. July 14, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1359567/publishers-preparedness-adblock-revenue-loss/
Blockthrough. (2022). Level of preparedness against adblock-related revenue loss among publishers worldwide in 2nd half 2021. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1359567/publishers-preparedness-adblock-revenue-loss/
Blockthrough. "Level of Preparedness against Adblock-related Revenue Loss among Publishers Worldwide in 2nd Half 2021." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1359567/publishers-preparedness-adblock-revenue-loss/
Blockthrough, Level of preparedness against adblock-related revenue loss among publishers worldwide in 2nd half 2021 Statista, https://www.statista.com/statistics/1359567/publishers-preparedness-adblock-revenue-loss/ (last visited November 22, 2024)
Level of preparedness against adblock-related revenue loss among publishers worldwide in 2nd half 2021 [Graph], Blockthrough, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1359567/publishers-preparedness-adblock-revenue-loss/
