According to a survey conducted among TV viewers in the United States in November 2022, 26 percent of respondents who stated they could not tolerate ads said they would rather watch ads if it meant they would save four or five U.S. dollars per month. Conversely, 74 percent of respondents said they would rather avoid ads.
Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022
respondents watching at least one hour of TV per week and cancelled an ad-supported TV service in past 6 months; respondents stating they can't tolerate ads
Supplementary notes
* Statista calculated the number of respondents based on the source's data.
The source does not specify the type of the survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hub Entertainment Research. (December 19, 2022). Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research. "Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022." Chart. December 19, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research. (2022). Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research. "Share of Anti-ad Viewers Who Would Rather Watch Ads than Pay More for Ad-free Video Services in The United States as of November 2022." Statista, Statista Inc., 19 Dec 2022, https://www.statista.com/statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research, Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022 Statista, https://www.statista.com/statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/ (last visited November 03, 2024)
Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022 [Graph], Hub Entertainment Research, December 19, 2022. [Online]. Available: https://www.statista.com/statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
