Adblocking: penetration rate 2022, by country
What are the implications of adblocking to the advertising industry?
Globally, adblocking costs advertisers billions of dollars and the losses are growing year on year. Unsurprisingly, marketers around the world have grown increasingly wary of the growing popularity of adblocking usage. Obviously, some have more to worry about than others, seeing that residents of certain countries are more prone to using ad blockers compared to rest.