In the second quarter of 2023, 307 million adblock users worldwide opted into the Acceptable Ads program. Out of this number, 168 million were desktop users and 139 million were mobile users. The Acceptable Ads initiative was created by Eyeo GmbH (the owner of AdBlock Plus) to help publishers monetize advertising and promote digital ads consumers find "acceptable."
Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type
(in millions)
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Eyeo. (January 2, 2024). Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1359514/number-acceptable-ads-users/
Eyeo. "Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions)." Chart. January 2, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1359514/number-acceptable-ads-users/
Eyeo. (2024). Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1359514/number-acceptable-ads-users/
Eyeo. "Number of Adblock Users Who Opted into Acceptable Ads Worldwide in 2021 and 2nd Quarter 2023, by Device Type (in Millions)." Statista, Statista Inc., 2 Jan 2024, https://www.statista.com/statistics/1359514/number-acceptable-ads-users/
Eyeo, Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions) Statista, https://www.statista.com/statistics/1359514/number-acceptable-ads-users/ (last visited November 22, 2024)
Number of adblock users who opted into Acceptable Ads worldwide in 2021 and 2nd quarter 2023, by device type (in millions) [Graph], Eyeo, January 2, 2024. [Online]. Available: https://www.statista.com/statistics/1359514/number-acceptable-ads-users/
