In response to a survey conducted across India in 2022, 73 percent of respondents reported their chief reason for following an influencer was to obtain information. Another 61 percent chose to follow influencers in pursuit of inspiration or motivation. Other reasons provided by the survey respondents were primarily related to purchase decision-making or product research.
Leading reasons to follow influencers in India as of 2022
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Kantar, & Inca. (October 12, 2022). Leading reasons to follow influencers in India as of 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1359445/india-reasons-to-follow-influencers/
Kantar, und Inca. "Leading reasons to follow influencers in India as of 2022." Chart. October 12, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1359445/india-reasons-to-follow-influencers/
Kantar, Inca. (2022). Leading reasons to follow influencers in India as of 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1359445/india-reasons-to-follow-influencers/
Kantar, and Inca. "Leading Reasons to Follow Influencers in India as of 2022." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1359445/india-reasons-to-follow-influencers/
Kantar & Inca, Leading reasons to follow influencers in India as of 2022 Statista, https://www.statista.com/statistics/1359445/india-reasons-to-follow-influencers/ (last visited January 08, 2025)
Leading reasons to follow influencers in India as of 2022 [Graph], Kantar, & Inca, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1359445/india-reasons-to-follow-influencers/
