For the 2022 holiday season, millennials in the United States planned to spend the most on their friends per capita. That year, the country's millennial consumers intended to spend an average of just over 200 U.S. dollars on friends during the holidays, which is more than twice the amount baby boomers planned to spend.
Average amount consumers in the United States planned to spend on friends during the holiday season in 2022, by generation
(in U.S. dollars)
This question was phrased by the source as follows: "Thinking about the forthcoming 2022 holiday season, how much in total do you plan to spend on others and yourself in the following categories?"
* The respondent base for each generation consisted of 1,000 respondents.
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PwC. (September 29, 2022). Average amount consumers in the United States planned to spend on friends during the holiday season in 2022, by generation (in U.S. dollars) [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/1359430/planned-holiday-season-spend-on-friends-by-generation-usa/
PwC. "Average amount consumers in the United States planned to spend on friends during the holiday season in 2022, by generation (in U.S. dollars)." Chart. September 29, 2022. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/1359430/planned-holiday-season-spend-on-friends-by-generation-usa/
PwC. (2022). Average amount consumers in the United States planned to spend on friends during the holiday season in 2022, by generation (in U.S. dollars). Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/1359430/planned-holiday-season-spend-on-friends-by-generation-usa/
PwC. "Average Amount Consumers in The United States Planned to Spend on Friends during The Holiday Season in 2022, by Generation (in U.S. Dollars)." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1359430/planned-holiday-season-spend-on-friends-by-generation-usa/
PwC, Average amount consumers in the United States planned to spend on friends during the holiday season in 2022, by generation (in U.S. dollars) Statista, https://www.statista.com/statistics/1359430/planned-holiday-season-spend-on-friends-by-generation-usa/ (last visited December 27, 2024)
Average amount consumers in the United States planned to spend on friends during the holiday season in 2022, by generation (in U.S. dollars) [Graph], PwC, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1359430/planned-holiday-season-spend-on-friends-by-generation-usa/
