According to a survey conducted in January 2023, adults in the United States spent on average 52 minutes per day on TikTok during the previous year. By 2024, it is estimated that adults in the U.S. will spend an average of 58 minutes per day on the social short-video platform. Overall, more time was spent on Netflix than on YouTube and TikTok in 2022, with the popular video streaming platform seeing an average of 62 minutes per day.
Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024
(in minutes)
adults users who access and watch content on each platform at least once per month; includes all time spent on each platform regardless of device or multitasking, includes YouTube TV
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Insider Intelligence. (August 23, 2023). Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes) [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence. "Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes)." Chart. August 23, 2023. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence. (2023). Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes). Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence. "Average Time Spent per Day on Netflix, Tiktok, and Youtube by Adults in The United States from 2020 to 2024 (in Minutes)." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
Insider Intelligence, Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes) Statista, https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/ (last visited December 24, 2024)
Average time spent per day on Netflix, TikTok, and YouTube by adults in the United States from 2020 to 2024 (in minutes) [Graph], Insider Intelligence, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1359403/us-time-spent-per-day-netflix-tiktok-youtube/
