During a 2022 survey carried out among marketing decision-makers responsible for advertising strategy at U.S. companies, it was found that the leading challenges advertisers faced when reaching target audiences was making sense of customer data to understand the needs of the moment, named by 54 percent of respondents. Changes in privacy laws, such as the elimination of third-party cookies, were mentioned by 35 percent of responding marketers.
Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022
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Vericast. (December 8, 2022). Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast. "Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022." Chart. December 8, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast. (2022). Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast. "Challenges Advertisers Faced When Reaching Target Audiences According to Marketers in The United States as of September 2022." Statista, Statista Inc., 8 Dec 2022, https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast, Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022 Statista, https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/ (last visited December 22, 2024)
Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022 [Graph], Vericast, December 8, 2022. [Online]. Available: https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
