During a 2022 survey carried out among marketing decision-makers responsible for advertising strategy at U.S. companies, it was found that the leading challenges advertisers faced when reaching target audiences was making sense of customer data to understand the needs of the moment, named by 54 percent of respondents. Changes in privacy laws, such as the elimination of third-party cookies, were mentioned by 35 percent of responding marketers.
Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Vericast. (December 8, 2022). Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast. "Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022." Chart. December 8, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast. (2022). Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast. "Challenges Advertisers Faced When Reaching Target Audiences According to Marketers in The United States as of September 2022." Statista, Statista Inc., 8 Dec 2022, https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
Vericast, Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022 Statista, https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/ (last visited November 21, 2024)
Challenges advertisers faced when reaching target audiences according to marketers in the United States as of September 2022 [Graph], Vericast, December 8, 2022. [Online]. Available: https://www.statista.com/statistics/1359323/challenge-advertisers-reach-target-audience-usa/
