Chile: most appreciated TikTok content features 2023

Published by
Tiago Bianchi,
May 30, 2024

In 2023, 84 percent percent of surveyed TikTok users in Chile said the feature they were most driven about watching content on the platform is its fun character. Meanwhile, around 66 percent of the interviewees claimed that creativity is one of the main drivers to watch content content on the platform, while 37.5 percent appreciate its laid-back character.

Features and characteristics users in Chile like about content on TikTok between September and October 2023

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Release date

January 2024

Region

Chile

Survey time period

September to October 2023

Number of respondents

400 respondents

Age group

15-55 years

Special properties

among TikTok and Instagram users; during the five months preceding the survey

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

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