As of the first half of 2023, a majority of influencers on Instagram across India fell under the micro-influencer tier, grossing over 50 thousand content creators who had between 10 thousand to 50 thousand followers. Meanwhile, nano influencers who had under 10 thousand followers on Instagram grew substantially figuring over 22 thousand. This group also exhibited the highest rates of engagement with their audience.
Number of influencers on Instagram across India in 2023, by tier
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Influencer count
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Affable.ai. (June 14, 2023). Number of influencers on Instagram across India in 2023, by tier [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/
Affable.ai. "Number of influencers on Instagram across India in 2023, by tier." Chart. June 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/
Affable.ai. (2023). Number of influencers on Instagram across India in 2023, by tier. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/
Affable.ai. "Number of Influencers on Instagram across India in 2023, by Tier." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/
Affable.ai, Number of influencers on Instagram across India in 2023, by tier Statista, https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/ (last visited July 22, 2024)
Number of influencers on Instagram across India in 2023, by tier [Graph], Affable.ai, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/1359172/india-number-of-instagram-influencers-by-tier/