Influencer count on Instagram India 2023, by tier

Published by
Tanushree Basuroy,
Sep 23, 2024
As of the first half of 2023, a majority of influencers on Instagram across India fell under the micro-influencer tier, grossing over 50 thousand content creators who had between 10 thousand to 50 thousand followers. Meanwhile, nano influencers who had under 10 thousand followers on Instagram grew substantially figuring over 22 thousand. This group also exhibited the highest rates of engagement with their audience.

Number of influencers on Instagram across India in 2023, by tier

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Release date

June 2023

Region

India

Survey time period

January 1 to June 14, 2023

Number of respondents

2.35 million

Method of interview

Online survey

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Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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