Daily Netflix use was most common among younger generations in the United States, according to a survey conducted in March 2023. While only 14 percent in the baby boomer generation watched Netflix at least once a day in the month prior to the survey, 41 percent of millennials did the same. They were closely followed by Gen Z consumers, with 34 percent of daily Netflix viewers.
Frequency of watching Netflix in the United States as of March 2023, by generation
Characteristic
Multiple times a day
Once daily
A few times per week
Once per week
A few times
Once
Never
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Morning Consult. (March 6, 2023). Frequency of watching Netflix in the United States as of March 2023, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1359162/netflix-frequency-united-states-generation/
Morning Consult. "Frequency of watching Netflix in the United States as of March 2023, by generation." Chart. March 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1359162/netflix-frequency-united-states-generation/
Morning Consult. (2023). Frequency of watching Netflix in the United States as of March 2023, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1359162/netflix-frequency-united-states-generation/
Morning Consult. "Frequency of Watching Netflix in The United States as of March 2023, by Generation." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/1359162/netflix-frequency-united-states-generation/
Morning Consult, Frequency of watching Netflix in the United States as of March 2023, by generation Statista, https://www.statista.com/statistics/1359162/netflix-frequency-united-states-generation/ (last visited July 22, 2024)
Frequency of watching Netflix in the United States as of March 2023, by generation [Graph], Morning Consult, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/1359162/netflix-frequency-united-states-generation/