As reported by a survey on influencer marketing conducted in India in 2022, content quality was among the most crucial parameters considered by brands that intended on collaborating with influencers, reflected by 70 percent of the responses. This was followed by engagement rates and how well an influencer fit the brand. Meanwhile. only 20 percent of respondents acknowledged the brand's fit with the influencer as a determining factor.
Leading parameters considered by brands to partner with influencers in India as of 2022
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Influencer. (October 21, 2022). Leading parameters considered by brands to partner with influencers in India as of 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1359143/india-leading-parameters-for-influencer-collaboration/
Influencer. "Leading parameters considered by brands to partner with influencers in India as of 2022." Chart. October 21, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1359143/india-leading-parameters-for-influencer-collaboration/
Influencer. (2022). Leading parameters considered by brands to partner with influencers in India as of 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1359143/india-leading-parameters-for-influencer-collaboration/
Influencer. "Leading Parameters Considered by Brands to Partner with Influencers in India as of 2022." Statista, Statista Inc., 21 Oct 2022, https://www.statista.com/statistics/1359143/india-leading-parameters-for-influencer-collaboration/
Influencer, Leading parameters considered by brands to partner with influencers in India as of 2022 Statista, https://www.statista.com/statistics/1359143/india-leading-parameters-for-influencer-collaboration/ (last visited November 23, 2024)
Leading parameters considered by brands to partner with influencers in India as of 2022 [Graph], Influencer, October 21, 2022. [Online]. Available: https://www.statista.com/statistics/1359143/india-leading-parameters-for-influencer-collaboration/
