Criteria considered by brands for influencer collaboration India 2022
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As reported by a survey on influencer marketing conducted in India in 2022, content quality was among the most crucial parameters considered by brands that intended on collaborating with influencers, reflected by 70 percent of the responses. This was followed by engagement rates and how well an influencer fit the brand. Meanwhile. only 20 percent of respondents acknowledged the brand's fit with the influencer as a determining factor.
