A study released in November 2022 revealed that most U.S. subscribers to ad-supported video-on-demand tiers or ad-free plans were white, whereas just four percent were Asian. Both white and Asian users, as well as Hispanic Americans, preferred ad-free plans, whereas Black subscribers were more likely to use ad-supported tiers than ad-free options.
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity
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Antenna. (November 1, 2022). Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
Antenna. "Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity." Chart. November 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
Antenna. (2022). Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
Antenna. "Distribution of Ad-free and Ad-supported Subscribers of Selected Hybrid Video-on-demand Services in The United States as of November 2022, by Ethnicity." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
Antenna, Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity Statista, https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/ (last visited December 21, 2024)
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity [Graph], Antenna, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
