A study released in November 2022 revealed that most U.S. subscribers to ad-supported video-on-demand tiers or ad-free plans were white, whereas just four percent were Asian. Both white and Asian users, as well as Hispanic Americans, preferred ad-free plans, whereas Black subscribers were more likely to use ad-supported tiers than ad-free options.
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Antenna. (November 1, 2022). Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity [Graph]. In Statista. Retrieved April 25, 2025, from https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
Antenna. "Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity." Chart. November 1, 2022. Statista. Accessed April 25, 2025. https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
Antenna. (2022). Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity. Statista. Statista Inc.. Accessed: April 25, 2025. https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
Antenna. "Distribution of Ad-free and Ad-supported Subscribers of Selected Hybrid Video-on-demand Services in The United States as of November 2022, by Ethnicity." Statista, Statista Inc., 1 Nov 2022, https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
Antenna, Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity Statista, https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/ (last visited April 25, 2025)
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity [Graph], Antenna, November 1, 2022. [Online]. Available: https://www.statista.com/statistics/1359112/ad-supported-ad-free-video-streaming-us-by-ethnic/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
