B2B buyers opinions on online stores sustainability in Finland 2022
According to a survey in 2022, the degree of corporate responsibility and sustainability affect business-to-business (B2B) companies' choice of e-commerce sellers. Two criteria tied as the most important: environmentally friendly transports and climate goals based on science (37 percent). In addition, 36 percent of B2B buyers stated that sellers should be transparent about their greenhouse gas emissions. For example, in their publicly available corporate responsibility reports.
