The Russian internet company Yandex mostly advertised on television and the internet in Russia. In 2022, Yandex's TV advertising spending was close to 4.8 billion Russian rubles, while the expenditure on digital ads followed closely at around 4.5 billion Russian rubles. The company's total ad spend in Russia amounted to approximately 10.4 billion Russian rubles in 2022. Yandex was the second largest advertiser in the country in that year.
Advertising spending of Yandex in Russia in 2022, by medium
(in million Russian rubles)
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Spending in million Russian rubles
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Adindex. (April 25, 2023). Advertising spending of Yandex in Russia in 2022, by medium (in million Russian rubles) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/
Adindex. "Advertising spending of Yandex in Russia in 2022, by medium (in million Russian rubles)." Chart. April 25, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/
Adindex. (2023). Advertising spending of Yandex in Russia in 2022, by medium (in million Russian rubles). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/
Adindex. "Advertising Spending of Yandex in Russia in 2022, by Medium (in Million Russian Rubles)." Statista, Statista Inc., 25 Apr 2023, https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/
Adindex, Advertising spending of Yandex in Russia in 2022, by medium (in million Russian rubles) Statista, https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/ (last visited July 22, 2024)
Advertising spending of Yandex in Russia in 2022, by medium (in million Russian rubles) [Graph], Adindex, April 25, 2023. [Online]. Available: https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/