The Russian internet company Yandex mostly advertised on television and the internet in Russia. In 2023, Yandex's TV advertising spending exceeded 6.8 billion Russian rubles, while the expenditure on digital ads followed with around five billion Russian rubles. The company's total ad spend in Russia amounted to approximately 14.8 billion Russian rubles in 2023. Yandex was the second-largest advertiser in the country in that year.
Advertising spending of Yandex in Russia in 2023, by medium
(in million Russian rubles)
Includes expenses on the promotion of all Yandex ecosystem products, including Auto.ru, Alice, Kinopoisk, Market Delivery, Yandex.Eda, Yandex.Afisha, Yandex.Go, etc.
Excluding value-added tax. Figures have been rounded.
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Adindex. (November 18, 2024). Advertising spending of Yandex in Russia in 2023, by medium (in million Russian rubles) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/
Adindex. "Advertising spending of Yandex in Russia in 2023, by medium (in million Russian rubles)." Chart. November 18, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/
Adindex. (2024). Advertising spending of Yandex in Russia in 2023, by medium (in million Russian rubles). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/
Adindex. "Advertising Spending of Yandex in Russia in 2023, by Medium (in Million Russian Rubles)." Statista, Statista Inc., 18 Nov 2024, https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/
Adindex, Advertising spending of Yandex in Russia in 2023, by medium (in million Russian rubles) Statista, https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/ (last visited December 21, 2024)
Advertising spending of Yandex in Russia in 2023, by medium (in million Russian rubles) [Graph], Adindex, November 18, 2024. [Online]. Available: https://www.statista.com/statistics/1359026/yandex-advertising-spending-by-medium/
Yandex
