During a survey conducted in France, Germany, the United Kingdom, and the United States in September 2021, more than half – 55 percent – of responding adults said a business being located in their area made them feel emotionally connected to it. A product or service that exceeded expectations ranked second, named by 35 percent of the interviewees. Approximately 14 percent of respondents said nothing would make them emotionally connected to a company. According to that same sample, the leading characteristic of a great customer experience (CX) was a friendly and helpful approach.
Leading characteristics of an emotional connection to a business according to adults in the United States and selected countries in Western Europe as of September 2021
Characteristic
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Uberall. (January 8, 2022). Leading characteristics of an emotional connection to a business according to adults in the United States and selected countries in Western Europe as of September 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1359001/leading-characteristics-emotional-connection-business-us-europe/
Uberall. "Leading characteristics of an emotional connection to a business according to adults in the United States and selected countries in Western Europe as of September 2021." Chart. January 8, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1359001/leading-characteristics-emotional-connection-business-us-europe/
Uberall. (2022). Leading characteristics of an emotional connection to a business according to adults in the United States and selected countries in Western Europe as of September 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1359001/leading-characteristics-emotional-connection-business-us-europe/
Uberall. "Leading Characteristics of An Emotional Connection to a Business According to Adults in The United States and Selected Countries in Western Europe as of September 2021." Statista, Statista Inc., 8 Jan 2022, https://www.statista.com/statistics/1359001/leading-characteristics-emotional-connection-business-us-europe/
Uberall, Leading characteristics of an emotional connection to a business according to adults in the United States and selected countries in Western Europe as of September 2021 Statista, https://www.statista.com/statistics/1359001/leading-characteristics-emotional-connection-business-us-europe/ (last visited July 22, 2024)
Leading characteristics of an emotional connection to a business according to adults in the United States and selected countries in Western Europe as of September 2021 [Graph], Uberall, January 8, 2022. [Online]. Available: https://www.statista.com/statistics/1359001/leading-characteristics-emotional-connection-business-us-europe/
