YouTube TV was the most popular vMVPD service in the U.S., with 71 percent of respondents to a 2022 survey stating that this source was a must-have and their households could not do without. Philo and Hulu + Live TV followed in the ranking of must-have online TV sources.
Must-have virtual multichannel video programming distributor (vMVPD) services among users of vMVPD subscriptions in the United States as of October 2022
among users of VMVPD subscriptions; respondents have broadband access
Supplementary notes
Original question: "On the next screen(s), you’ll see the sources of entertainment you indicated are used in your household. For each, please indicate whether that source of entertainment is: “A Must Have” – It’s a source your household just simply cannot do without OR “A Nice to Have” – It’s a source that might be missed if you didn’t have it, but the household could make do without it."
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Hub Entertainment Research. (November 17, 2022). Must-have virtual multichannel video programming distributor (vMVPD) services among users of vMVPD subscriptions in the United States as of October 2022 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1358691/must-have-vmvpd-services-us/
Hub Entertainment Research. "Must-have virtual multichannel video programming distributor (vMVPD) services among users of vMVPD subscriptions in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1358691/must-have-vmvpd-services-us/
Hub Entertainment Research. (2022). Must-have virtual multichannel video programming distributor (vMVPD) services among users of vMVPD subscriptions in the United States as of October 2022. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1358691/must-have-vmvpd-services-us/
Hub Entertainment Research. "Must-have Virtual Multichannel Video Programming Distributor (Vmvpd) Services among Users of Vmvpd Subscriptions in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1358691/must-have-vmvpd-services-us/
Hub Entertainment Research, Must-have virtual multichannel video programming distributor (vMVPD) services among users of vMVPD subscriptions in the United States as of October 2022 Statista, https://www.statista.com/statistics/1358691/must-have-vmvpd-services-us/ (last visited January 10, 2025)
Must-have virtual multichannel video programming distributor (vMVPD) services among users of vMVPD subscriptions in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1358691/must-have-vmvpd-services-us/
