Online sales of wine in the United Kingdom as a share of total wine sales grew in 2020 with the start of the COVID-19 pandemic. As restrictions eased in 2021 online sales declined to 19 percent of all sales. In the same year, cellar door sales (winery sales) grew to 38 percent of all sales. Combined, direct-to-consumer sales increased from 50 percent of all UK wine sales in 2020 to 57 percent in 2021.
Direct-to-consumer wine sales volume share of total wine sales in the United Kingdom from 2019 to 2021, by channel
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UK Wine Producers. (January 10, 2023). Direct-to-consumer wine sales volume share of total wine sales in the United Kingdom from 2019 to 2021, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1358618/dtc-wine-sales-volume-share-uk-by-channel/
UK Wine Producers. "Direct-to-consumer wine sales volume share of total wine sales in the United Kingdom from 2019 to 2021, by channel." Chart. January 10, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1358618/dtc-wine-sales-volume-share-uk-by-channel/
UK Wine Producers. (2023). Direct-to-consumer wine sales volume share of total wine sales in the United Kingdom from 2019 to 2021, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1358618/dtc-wine-sales-volume-share-uk-by-channel/
UK Wine Producers. "Direct-to-consumer Wine Sales Volume Share of Total Wine Sales in The United Kingdom from 2019 to 2021, by Channel." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/1358618/dtc-wine-sales-volume-share-uk-by-channel/
UK Wine Producers, Direct-to-consumer wine sales volume share of total wine sales in the United Kingdom from 2019 to 2021, by channel Statista, https://www.statista.com/statistics/1358618/dtc-wine-sales-volume-share-uk-by-channel/ (last visited December 21, 2024)
Direct-to-consumer wine sales volume share of total wine sales in the United Kingdom from 2019 to 2021, by channel [Graph], UK Wine Producers, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/1358618/dtc-wine-sales-volume-share-uk-by-channel/
