In Italy, consumers did not seem to trust online channels for car purchases. According to a 2022 survey, only 13 percent of respondents would consider purchasing a vehicle from a car manufacturer selling both online and in-person. Online auction sites showed the lowest preference rate, at five percent.
Share of consumers who would consider purchasing cars online in Italy in 2022, by type of platform
The originally question was phrased as follows: 'Which of the following options would you consider purchasing for your next vehicle purchase?'
The survey sample is representative of the population.
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YouGov. (February 16, 2022). Share of consumers who would consider purchasing cars online in Italy in 2022, by type of platform [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1358593/online-car-purchase-intentions-by-platform-italy/
YouGov. "Share of consumers who would consider purchasing cars online in Italy in 2022, by type of platform." Chart. February 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1358593/online-car-purchase-intentions-by-platform-italy/
YouGov. (2022). Share of consumers who would consider purchasing cars online in Italy in 2022, by type of platform. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1358593/online-car-purchase-intentions-by-platform-italy/
YouGov. "Share of Consumers Who Would Consider Purchasing Cars Online in Italy in 2022, by Type of Platform." Statista, Statista Inc., 16 Feb 2022, https://www.statista.com/statistics/1358593/online-car-purchase-intentions-by-platform-italy/
YouGov, Share of consumers who would consider purchasing cars online in Italy in 2022, by type of platform Statista, https://www.statista.com/statistics/1358593/online-car-purchase-intentions-by-platform-italy/ (last visited December 21, 2024)
Share of consumers who would consider purchasing cars online in Italy in 2022, by type of platform [Graph], YouGov, February 16, 2022. [Online]. Available: https://www.statista.com/statistics/1358593/online-car-purchase-intentions-by-platform-italy/
