As of May 2023, the most important digital transformation topic in Europe among accommodation businesses was social media marketing, with 36 percent of respondents stating so. The second most important topic was accommodation websites.
Most important digital transformation topics among accommodation businesses in Europe as of May 2023
1,040 executives and managers from the European travel accommodation sector*
Method of interview
Telephone interview
Supplementary notes
* 80 respondents were interviewed from each country and region which included Austria, France, Germany, Greece, Italy, the Nordics (Sweden, Denmark, Norway, and Finland), Portugal, Spain, as well as 200 respondents each from the Netherlands and the rest of Europe (Poland, Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia, Ireland, Croatia).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (June 20, 2023). Most important digital transformation topics among accommodation businesses in Europe as of May 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/
Statista. "Most important digital transformation topics among accommodation businesses in Europe as of May 2023." Chart. June 20, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/
Statista. (2023). Most important digital transformation topics among accommodation businesses in Europe as of May 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/
Statista. "Most Important Digital Transformation Topics among Accommodation Businesses in Europe as of May 2023." Statista, Statista Inc., 20 Jun 2023, https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/
Statista, Most important digital transformation topics among accommodation businesses in Europe as of May 2023 Statista, https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/ (last visited December 23, 2024)
Most important digital transformation topics among accommodation businesses in Europe as of May 2023 [Graph], Statista, June 20, 2023. [Online]. Available: https://www.statista.com/statistics/1358524/digital-transformation-topics-accommodation-businesses-europe/
