A survey from March 2022 found that the share of Peacock Premium users with a household income of less than 50,000 U.S. dollars subscribing to the ad-free tier was higher than the share of lower-cost ad-supported Peacock users, with 41 percent of ad-free users and 31 percent of ad-supported users. Consumers with a household income of more than 100,000 U.S. dollars were more likely to to choose the ad-supported version of the streaming service. The same can be observed for Discovery+, albeit not with such a large difference. By comparison, lower-income HBO Max viewers opted for the ad-funded plan, while higher-income households rather selected the ad-free tier.
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by household income
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Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by household income
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S&P Global. (August 16, 2022). Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by household income [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1358517/ad-supported-ad-free-video-streaming-us-by-income/
S&P Global. "Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by household income." Chart. August 16, 2022. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1358517/ad-supported-ad-free-video-streaming-us-by-income/
S&P Global. (2022). Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by household income. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1358517/ad-supported-ad-free-video-streaming-us-by-income/
S&P Global. "Share of Ad-supported and Ad-free Users of Selected Hybrid Video-on-demand (Hvod) Services in The United States as of March 2022, by Household Income." Statista, Statista Inc., 16 Aug 2022, https://www.statista.com/statistics/1358517/ad-supported-ad-free-video-streaming-us-by-income/
S&P Global, Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by household income Statista, https://www.statista.com/statistics/1358517/ad-supported-ad-free-video-streaming-us-by-income/ (last visited April 29, 2025)
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by household income [Graph], S&P Global, August 16, 2022. [Online]. Available: https://www.statista.com/statistics/1358517/ad-supported-ad-free-video-streaming-us-by-income/
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