Share of advertisers who partner with RMNs in Europe 2024

Published by Statista Research Department, Aug 13, 2024

During a 2024 survey carried out among advertisers from Europe, half of respondents stated that they had been partnering with retailers to advertise to or reach your consumers for more than a year. Another 32 percent did so for less than a year.

Share of advertisers from Europe who partnered with retail media networks (RMNs) as of May 2024

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Release date

July 2024

Region

Europe

Survey time period

April and May 2024

Number of respondents

>160*

Special properties

among buy-side stakeholders

Supplementary notes

* The survey was carried out among more than 160 advertisers, agencies and retail media networks. A separate number for advertisers was not provided.

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