During a 2024 survey carried out among advertisers from Europe, half of respondents stated that they had been partnering with retailers to advertise to or reach your consumers for more than a year. Another 32 percent did so for less than a year.
Share of advertisers from Europe who partnered with retail media networks (RMNs) as of May 2024
Characteristic
Share of respondents
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IAB Europe. (July 31, 2024). Share of advertisers from Europe who partnered with retail media networks (RMNs) as of May 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1358499/use-retail-media-europe/
IAB Europe. "Share of advertisers from Europe who partnered with retail media networks (RMNs) as of May 2024." Chart. July 31, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1358499/use-retail-media-europe/
IAB Europe. (2024). Share of advertisers from Europe who partnered with retail media networks (RMNs) as of May 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1358499/use-retail-media-europe/
IAB Europe. "Share of Advertisers from Europe Who Partnered with Retail Media Networks (Rmns) as of May 2024." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1358499/use-retail-media-europe/
IAB Europe, Share of advertisers from Europe who partnered with retail media networks (RMNs) as of May 2024 Statista, https://www.statista.com/statistics/1358499/use-retail-media-europe/ (last visited August 24, 2024)
Share of advertisers from Europe who partnered with retail media networks (RMNs) as of May 2024 [Graph], IAB Europe, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1358499/use-retail-media-europe/