In 2022, almost six percent of Instagram users surveyed in Chile said Nike was the first brand to come to mind in the context of that social media platform. Coca-Cola and Adidas followed, mentioned by 4.3 and 3.8 percent of respondents, respectively. Over one-third of Instagram users in Chile were aged between 25 and 34 years in 2022.
Top-of-mind brands on Instagram according to users in Chile in 2022
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This question was phrased by the source as follows: "If we talk about Instagram and I quickly ask you to think of a brand, what is the first one that comes to your mind?"
YouTube, TikTok, Spotify, Netflix, Mercado Libre, L’oreal, iPhone, Instagram, Pepsi, Open English, Mac, Tenpo, Fanta, Gucci, WOM, Wados, Starbucks, SKY, Skechers, Oreo, Lider, L’bel, Kia, Dafiti, Avon, Aliexpress, BTS, Bufu, Codelco, Columbia, Orange Crush, Dior, HBO, Jumbo, Makita, Tesla, Mercedes Benz, Nintendo, NYX, Shopee, Tesla, Tommy H. TVN, Vans, Vital Proteins, D&D, Zara, Sony, Apple, H&M, Ripley, Reebok, Meta, Jordan, Facebook, and Paris were each mentioned by less than two percent of respondents.
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Jelly. (January 6, 2023). Top-of-mind brands on Instagram according to users in Chile in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1358483/top-mind-brands-instagram-chile/
Jelly. "Top-of-mind brands on Instagram according to users in Chile in 2022." Chart. January 6, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1358483/top-mind-brands-instagram-chile/
Jelly. (2023). Top-of-mind brands on Instagram according to users in Chile in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1358483/top-mind-brands-instagram-chile/
Jelly. "Top-of-mind Brands on Instagram According to Users in Chile in 2022." Statista, Statista Inc., 6 Jan 2023, https://www.statista.com/statistics/1358483/top-mind-brands-instagram-chile/
Jelly, Top-of-mind brands on Instagram according to users in Chile in 2022 Statista, https://www.statista.com/statistics/1358483/top-mind-brands-instagram-chile/ (last visited August 25, 2024)
Top-of-mind brands on Instagram according to users in Chile in 2022 [Graph], Jelly, January 6, 2023. [Online]. Available: https://www.statista.com/statistics/1358483/top-mind-brands-instagram-chile/