Top-of-mind brands on Instagram according to users in Chile 2022

Published by
J. G. Navarro,
Jan 19, 2024
In 2022, almost six percent of Instagram users surveyed in Chile said Nike was the first brand to come to mind in the context of that social media platform. Coca-Cola and Adidas followed, mentioned by 4.3 and 3.8 percent of respondents, respectively. Over one-third of Instagram users in Chile were aged between 25 and 34 years in 2022.

Top-of-mind brands on Instagram according to users in Chile in 2022

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Release date

January 2023

Region

Chile

Survey time period

2022

Number of respondents

400 respondents

Age group

15-55 years

Special properties

among people who used Instagram daily

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "If we talk about Instagram and I quickly ask you to think of a brand, what is the first one that comes to your mind?"

YouTube, TikTok, Spotify, Netflix, Mercado Libre, L’oreal, iPhone, Instagram, Pepsi, Open English, Mac, Tenpo, Fanta, Gucci, WOM, Wados, Starbucks, SKY, Skechers, Oreo, Lider, L’bel, Kia, Dafiti, Avon, Aliexpress, BTS, Bufu, Codelco, Columbia, Orange Crush, Dior, HBO, Jumbo, Makita, Tesla, Mercedes Benz, Nintendo, NYX, Shopee, Tesla, Tommy H. TVN, Vans, Vital Proteins, D&D, Zara, Sony, Apple, H&M, Ripley, Reebok, Meta, Jordan, Facebook, and Paris were each mentioned by less than two percent of respondents.

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