According to a study on podcast consumption in the United States in 2022, the generation with the highest penetration rate was the group of millennials with 59 percent of respondents stating that they had listened to a podcast within the last month in December 2022. The format also proofed to be popular among Gen Z in 2022, with 63 percent of respondents saying that they had consumed a podcast within the last month in October. However, the survey also showed that the format was not as much consumed among the older generation of baby boomers.
Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation
Characteristic
June 2022
July 2022
August 2022
September 2022
October 2022
November 2022
December 2022
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (January 11, 2023). Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult. "Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation." Chart. January 11, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult. (2023). Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult. "Share of Adults Who Said They Listened to a Podcast at Least Once in The past Month in The United States in 2022, by Generation." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult, Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/ (last visited July 22, 2024)
Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation [Graph], Morning Consult, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/