According to a study on podcast consumption in the United States in 2022, the generation with the highest penetration rate was the group of millennials with 59 percent of respondents stating that they had listened to a podcast within the last month in December 2022. The format also proofed to be popular among Gen Z in 2022, with 63 percent of respondents saying that they had consumed a podcast within the last month in October. However, the survey also showed that the format was not as much consumed among the older generation of baby boomers.
Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation
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Morning Consult. (January 11, 2023). Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult. "Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation." Chart. January 11, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult. (2023). Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult. "Share of Adults Who Said They Listened to a Podcast at Least Once in The past Month in The United States in 2022, by Generation." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/
Morning Consult, Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/ (last visited November 21, 2024)
Share of adults who said they listened to a podcast at least once in the past month in the United States in 2022, by generation [Graph], Morning Consult, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1358456/podcast-listening-penetration-united-states/
