Japanese anime accounted for 45 percent of the premium video viewership in Japan in 2022. Domestic anime and live-action programs made up 67 percent of the premium video consumption during that year. Premium video viewership included consumption measured for the categories subscription video-on-demand (SVOD), advertising video-on-demand (AVOD), and freemium.
Share of premium video viewership in Japan in 2022, by content category
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Share of real consumption
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real consumption of 25,000 online users on all android and iOS devices; measured platforms include Amazon Prime Video, Disney+, Hulu Japan, Netflix, TVer, and U-Next; categories include subscription video-on-demand (SVOD), ad-supported video-on-demand (AVOD), and freemium
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Media Partners Asia. (February 24, 2023). Share of premium video viewership in Japan in 2022, by content category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1358455/japan-premium-video-viewership-share-by-content-category/
Media Partners Asia. "Share of premium video viewership in Japan in 2022, by content category." Chart. February 24, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1358455/japan-premium-video-viewership-share-by-content-category/
Media Partners Asia. (2023). Share of premium video viewership in Japan in 2022, by content category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1358455/japan-premium-video-viewership-share-by-content-category/
Media Partners Asia. "Share of Premium Video Viewership in Japan in 2022, by Content Category." Statista, Statista Inc., 24 Feb 2023, https://www.statista.com/statistics/1358455/japan-premium-video-viewership-share-by-content-category/
Media Partners Asia, Share of premium video viewership in Japan in 2022, by content category Statista, https://www.statista.com/statistics/1358455/japan-premium-video-viewership-share-by-content-category/ (last visited July 22, 2024)
Share of premium video viewership in Japan in 2022, by content category [Graph], Media Partners Asia, February 24, 2023. [Online]. Available: https://www.statista.com/statistics/1358455/japan-premium-video-viewership-share-by-content-category/