During a 2022 survey carried out among advertisers in Europe, nearly 58 percent of respondents stated they used retail media for both onsite and offsite media buying. The second most popular use was brand and product development, e.g. via consumer insights, named by 54 percent of responding advertisers.
Uses for retail media according to advertisers in Europe as of September 2022
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Skai. (October 19, 2022). Uses for retail media according to advertisers in Europe as of September 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1358426/uses-retail-media-europe/
Skai. "Uses for retail media according to advertisers in Europe as of September 2022." Chart. October 19, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1358426/uses-retail-media-europe/
Skai. (2022). Uses for retail media according to advertisers in Europe as of September 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1358426/uses-retail-media-europe/
Skai. "Uses for Retail Media According to Advertisers in Europe as of September 2022." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/1358426/uses-retail-media-europe/
Skai, Uses for retail media according to advertisers in Europe as of September 2022 Statista, https://www.statista.com/statistics/1358426/uses-retail-media-europe/ (last visited October 02, 2024)
Uses for retail media according to advertisers in Europe as of September 2022 [Graph], Skai, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/1358426/uses-retail-media-europe/