A survey conducted in May 2023 in the U.S. revealed that Netflix was the most popular video streaming service among Gen Z adults, with around two in three respondents subscribing to the service. Further 21 percent of Gen Z viewers did not have a subscription, but use the credentials from someone else. Hulu and Amazon Prime Video followed in the ranking.
Share of Generation Z consumers subscribing and using selected SVOD and vMVPD services in the United States as of May 2023
Characteristic
I subscribe and do not share a password with anyone
I subscribe and share a password with someone else
I do not subscribe, but use a password from someone else
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Morning Consult. (May 18, 2023). Share of Generation Z consumers subscribing and using selected SVOD and vMVPD services in the United States as of May 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1358344/gen-z-use-svod-vmvpd-services-us/
Morning Consult. "Share of Generation Z consumers subscribing and using selected SVOD and vMVPD services in the United States as of May 2023." Chart. May 18, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1358344/gen-z-use-svod-vmvpd-services-us/
Morning Consult. (2023). Share of Generation Z consumers subscribing and using selected SVOD and vMVPD services in the United States as of May 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1358344/gen-z-use-svod-vmvpd-services-us/
Morning Consult. "Share of Generation Z Consumers Subscribing and Using Selected Svod and Vmvpd Services in The United States as of May 2023." Statista, Statista Inc., 18 May 2023, https://www.statista.com/statistics/1358344/gen-z-use-svod-vmvpd-services-us/
Morning Consult, Share of Generation Z consumers subscribing and using selected SVOD and vMVPD services in the United States as of May 2023 Statista, https://www.statista.com/statistics/1358344/gen-z-use-svod-vmvpd-services-us/ (last visited December 30, 2024)
Share of Generation Z consumers subscribing and using selected SVOD and vMVPD services in the United States as of May 2023 [Graph], Morning Consult, May 18, 2023. [Online]. Available: https://www.statista.com/statistics/1358344/gen-z-use-svod-vmvpd-services-us/
