According to a study on audio consumption of Gen Z, reffering to the generation born between 1997 and 2012, audio is serving them not only as a form of entertainment but also as a form of self-expression. Among the respondents, 80 percent said that audio allows them to explore different sides of their personalities, while another 76 percent stated that their listening habits tell a story about who they are. Within this generation, the line between creation and consumption of audio entertainment has been blurred, as they use the format as a way to express their individuality.
Gen z's opinions on audio consumption and self-expression worldwide in 2022
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Spotify. (June 14, 2022). Gen z's opinions on audio consumption and self-expression worldwide in 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1358339/gen-z-audio-consumption-feelings-worldwide/
Spotify. "Gen z's opinions on audio consumption and self-expression worldwide in 2022 ." Chart. June 14, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1358339/gen-z-audio-consumption-feelings-worldwide/
Spotify. (2022). Gen z's opinions on audio consumption and self-expression worldwide in 2022 . Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1358339/gen-z-audio-consumption-feelings-worldwide/
Spotify. "Gen Z's Opinions on Audio Consumption and Self-expression Worldwide in 2022 ." Statista, Statista Inc., 14 Jun 2022, https://www.statista.com/statistics/1358339/gen-z-audio-consumption-feelings-worldwide/
Spotify, Gen z's opinions on audio consumption and self-expression worldwide in 2022 Statista, https://www.statista.com/statistics/1358339/gen-z-audio-consumption-feelings-worldwide/ (last visited November 22, 2024)
Gen z's opinions on audio consumption and self-expression worldwide in 2022 [Graph], Spotify, June 14, 2022. [Online]. Available: https://www.statista.com/statistics/1358339/gen-z-audio-consumption-feelings-worldwide/
