Data shows that in the United Kingdom, Gen Z shoppers were most interested in using mobile phones for online shopping in the second quarter of 2023. A total 63 percent of UK Gen Zers preferred mobile commerce. In comparison, 54 percent of Baby Boomers in the country had a preference for computers for online shopping.
Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
13,510 total consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland, with at least 1,000 participants per country.
Citation formats
Access all statistics starting from $2,388 USD yearly
*
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
Related reports: Available to download in PDF or PPTX format
All data
in one format
Generational grocery shopping behavior in the United Kingdom (UK)
27 page/s
English
pptx
Detailed references
Everything on "Generational grocery shopping behavior in the United Kingdom (UK)" in one document: edited and divided
into chapters, including detailed references.
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Klarna. (June 30, 2022). Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. "Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort." Chart. June 30, 2022. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. (2022). Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna. "Device Preference among Online Shoppers in The United Kingdom (Uk) in The 2nd Quarter 2023, by Generational Cohort." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Klarna, Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort Statista, https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/ (last visited April 26, 2025)
Device preference among online shoppers in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohort [Graph], Klarna, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1358321/online-shopper-device-preference-uk-generation/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
