In the third quarter of 2022, 47 percent of female consumers in the United Kingdom (UK) preferred to use mobile phones for online shopping more than men (39 percent). Women also were more likely to use tablets than men, while men preferred computers for online shopping.
Device preference among online shoppers in the United Kingdom (UK) in the 3rd quarter 2022, by gender
Characteristic
Male
Female
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13,510 total consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland, with at least 1,000 participants per country.
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Klarna. (September 30, 2022). Device preference among online shoppers in the United Kingdom (UK) in the 3rd quarter 2022, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1358316/online-shopper-device-preference-uk-gender/
Klarna. "Device preference among online shoppers in the United Kingdom (UK) in the 3rd quarter 2022, by gender." Chart. September 30, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1358316/online-shopper-device-preference-uk-gender/
Klarna. (2022). Device preference among online shoppers in the United Kingdom (UK) in the 3rd quarter 2022, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1358316/online-shopper-device-preference-uk-gender/
Klarna. "Device Preference among Online Shoppers in The United Kingdom (Uk) in The 3rd Quarter 2022, by Gender." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1358316/online-shopper-device-preference-uk-gender/
Klarna, Device preference among online shoppers in the United Kingdom (UK) in the 3rd quarter 2022, by gender Statista, https://www.statista.com/statistics/1358316/online-shopper-device-preference-uk-gender/ (last visited August 24, 2024)
Device preference among online shoppers in the United Kingdom (UK) in the 3rd quarter 2022, by gender [Graph], Klarna, September 30, 2022. [Online]. Available: https://www.statista.com/statistics/1358316/online-shopper-device-preference-uk-gender/