In the second quarter of 2023, mobile phones were the preferred device among online shoppers in the United Kingdom (UK), with 48 percent of shoppers reporting a preference for mobile commerce. Computers followed behind with 40 percent reporting that they prefer their online shopping through laptops and desktops. Only 13 percent of respondents opted for tablets as their go-to device for online shopping.
Device preference among online shoppers in the United Kingdom (UK) from the 2nd quarter 2021 to the 2nd quarter 2023, by device
Characteristic
Computer
Tablet
Mobile phone
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
19,293 total consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Denmark, and Finland, with at least 1,000 participants per country.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (June 30, 2023). Device preference among online shoppers in the United Kingdom (UK) from the 2nd quarter 2021 to the 2nd quarter 2023, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1358314/online-shopper-device-preference-uk/
Klarna. "Device preference among online shoppers in the United Kingdom (UK) from the 2nd quarter 2021 to the 2nd quarter 2023, by device." Chart. June 30, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1358314/online-shopper-device-preference-uk/
Klarna. (2023). Device preference among online shoppers in the United Kingdom (UK) from the 2nd quarter 2021 to the 2nd quarter 2023, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1358314/online-shopper-device-preference-uk/
Klarna. "Device Preference among Online Shoppers in The United Kingdom (Uk) from The 2nd Quarter 2021 to The 2nd Quarter 2023, by Device." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1358314/online-shopper-device-preference-uk/
Klarna, Device preference among online shoppers in the United Kingdom (UK) from the 2nd quarter 2021 to the 2nd quarter 2023, by device Statista, https://www.statista.com/statistics/1358314/online-shopper-device-preference-uk/ (last visited July 22, 2024)
Device preference among online shoppers in the United Kingdom (UK) from the 2nd quarter 2021 to the 2nd quarter 2023, by device [Graph], Klarna, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1358314/online-shopper-device-preference-uk/