In 2023, the majority (83 percent) of surveyed Danish shoppers had purchased physical products via the internet. With nearly one out of ten Danish consumers buying travel and experiences online, this category ranked second. Online entertainment accounted for roughly six percent of e-commerce purchases, according to those surveyed.
Most purchased product categories online in Denmark in 2023, by type
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DI – Dansk Industri. (February 8, 2024). Most purchased product categories online in Denmark in 2023, by type [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. "Most purchased product categories online in Denmark in 2023, by type." Chart. February 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. (2024). Most purchased product categories online in Denmark in 2023, by type. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. "Most Purchased Product Categories Online in Denmark in 2023, by Type." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri, Most purchased product categories online in Denmark in 2023, by type Statista, https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/ (last visited December 21, 2024)
Most purchased product categories online in Denmark in 2023, by type [Graph], DI – Dansk Industri, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/
