In 2023, the majority (83 percent) of surveyed Danish shoppers had purchased physical products via the internet. With nearly one out of ten Danish consumers buying travel and experiences online, this category ranked second. Online entertainment accounted for roughly six percent of e-commerce purchases, according to those surveyed.
Most purchased product categories online in Denmark in 2023, by type
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DI – Dansk Industri. (February 8, 2024). Most purchased product categories online in Denmark in 2023, by type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. "Most purchased product categories online in Denmark in 2023, by type." Chart. February 8, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. (2024). Most purchased product categories online in Denmark in 2023, by type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri. "Most Purchased Product Categories Online in Denmark in 2023, by Type." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/
DI – Dansk Industri, Most purchased product categories online in Denmark in 2023, by type Statista, https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/ (last visited August 25, 2024)
Most purchased product categories online in Denmark in 2023, by type [Graph], DI – Dansk Industri, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1358303/denmark-e-commerce-purchases-by-category/