According to a survey conducted in 2021, three-quarters of Canadian LGBTQIA+ shoppers believed that brands and stores could make a difference by showing their support to the LGBTQIA+ community. More than half of respondents also believed they were more likely to buy from brands and stores that demonstrate their support.
Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021
Characteristic
Share of respondents
I believe brands & stores can make a difference by showing their support to the LGBTQIA+ community
75%
I am more likely to purchase a brand or shop at a store if they demonstrate support for the LGBTQIA+ community
55%
I feel that brands & stores who engage with the LGBTQIA+ community are more trustworthy than those who do not
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Numerator. (October 13, 2021). Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator. "Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021." Chart. October 13, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator. (2021). Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator. "Perception of Brand Initiatives among Lgbtqia+ Consumers in Canada in 2021." Statista, Statista Inc., 13 Oct 2021, https://www.statista.com/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
Numerator, Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021 Statista, https://www.statista.com/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/ (last visited December 21, 2024)
Perception of brand initiatives among LGBTQIA+ consumers in Canada in 2021 [Graph], Numerator, October 13, 2021. [Online]. Available: https://www.statista.com/statistics/1358240/brand-initiatives-among-lgbtqia-shoppers-canada/
