During a 2022 survey carried out among marketing or communication executives, as well as CEOs of companies from various sectors of the digital economy in Germany, 96 percent of respondents stated that they invested parts of their marketing budgets in social media marketing, making it the most popular marketing channel in the survey. Content marketing and a corporate website followed, with 94 percent and 89 percent, respectively.
Marketing channels used by digital economy companies in Germany as of December 2022
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Bitkom Research. (December 15, 2022). Marketing channels used by digital economy companies in Germany as of December 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1358209/marketing-channels-digital-economy-germany/
Bitkom Research. "Marketing channels used by digital economy companies in Germany as of December 2022." Chart. December 15, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1358209/marketing-channels-digital-economy-germany/
Bitkom Research. (2022). Marketing channels used by digital economy companies in Germany as of December 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1358209/marketing-channels-digital-economy-germany/
Bitkom Research. "Marketing Channels Used by Digital Economy Companies in Germany as of December 2022." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1358209/marketing-channels-digital-economy-germany/
Bitkom Research, Marketing channels used by digital economy companies in Germany as of December 2022 Statista, https://www.statista.com/statistics/1358209/marketing-channels-digital-economy-germany/ (last visited January 06, 2025)
Marketing channels used by digital economy companies in Germany as of December 2022 [Graph], Bitkom Research, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1358209/marketing-channels-digital-economy-germany/
