In 2022, more than 68 percent of interviewed Instagram users in Chile claimed to follow digital influencers on the platform. However, only 39.2 percent of the interviewees claimed to have made purchases based on what these influencers recommended on the platform.
Share of Instagram users in Chile who follow influencers in 2022
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Jelly. (January 6, 2023). Share of Instagram users in Chile who follow influencers in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1358187/instagram-chile-users-follow-influencers/
Jelly. "Share of Instagram users in Chile who follow influencers in 2022." Chart. January 6, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1358187/instagram-chile-users-follow-influencers/
Jelly. (2023). Share of Instagram users in Chile who follow influencers in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1358187/instagram-chile-users-follow-influencers/
Jelly. "Share of Instagram Users in Chile Who Follow Influencers in 2022." Statista, Statista Inc., 6 Jan 2023, https://www.statista.com/statistics/1358187/instagram-chile-users-follow-influencers/
Jelly, Share of Instagram users in Chile who follow influencers in 2022 Statista, https://www.statista.com/statistics/1358187/instagram-chile-users-follow-influencers/ (last visited December 30, 2024)
Share of Instagram users in Chile who follow influencers in 2022 [Graph], Jelly, January 6, 2023. [Online]. Available: https://www.statista.com/statistics/1358187/instagram-chile-users-follow-influencers/