In order for Peruvian companies to invest in Customer Relationship Management (CRM) tools in 2023, they need to be flexible and customizable, with no programming required. Additionally, 25 percent of respondents stated that their company would invest in a CRM software if it were easy to use and implement.
Most important characteristic that a Customer Relationship Management (CRM) software should have in order to stimulate investment in Peru in 2023
Directors, managers, strategists and other executives from the Commercial and Marketing sector
Supplementary notes
* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.
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Neo Consulting. (December 12, 2022). Most important characteristic that a Customer Relationship Management (CRM) software should have in order to stimulate investment in Peru in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1358177/peru-crm-characteristic-needed-for-investments/
Neo Consulting. "Most important characteristic that a Customer Relationship Management (CRM) software should have in order to stimulate investment in Peru in 2023." Chart. December 12, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1358177/peru-crm-characteristic-needed-for-investments/
Neo Consulting. (2022). Most important characteristic that a Customer Relationship Management (CRM) software should have in order to stimulate investment in Peru in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1358177/peru-crm-characteristic-needed-for-investments/
Neo Consulting. "Most Important Characteristic That a Customer Relationship Management (Crm) Software Should Have in Order to Stimulate Investment in Peru in 2023." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1358177/peru-crm-characteristic-needed-for-investments/
Neo Consulting, Most important characteristic that a Customer Relationship Management (CRM) software should have in order to stimulate investment in Peru in 2023 Statista, https://www.statista.com/statistics/1358177/peru-crm-characteristic-needed-for-investments/ (last visited December 22, 2024)
Most important characteristic that a Customer Relationship Management (CRM) software should have in order to stimulate investment in Peru in 2023 [Graph], Neo Consulting, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1358177/peru-crm-characteristic-needed-for-investments/
