The main reason for Peruvian companies to invest in their Customer Relationship Management (CRM) software in 2023 was to increase its functions. At the same time, nine percent of respondents stated that investments were needed because their current CRM was technologically obsolete.
Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023
Directors, managers, strategists and other executives from the Commercial and Marketing sector
Supplementary notes
* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Neo Consulting. (December 12, 2022). Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting. "Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023." Chart. December 12, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting. (2022). Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting. "Main Reasons for Investing in Customer Relationship Management (Crm) Software in Peru in 2023." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting, Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023 Statista, https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/ (last visited December 22, 2024)
Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023 [Graph], Neo Consulting, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1358173/peru-reasons-for-crm-investments/
