In 2022, the majority of respondents stated that their company's investment in Customer Relationship Management (CRM) software will be the same for next year. However, more than a third of respondents planned on having higher CRM investments in 2023.
Companies' investment level in Customer Relationship Management (CRM) tools in Peru in 2023
Directors, managers, strategists and other executives from the Commercial and Marketing sector
Supplementary notes
* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.
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Neo Consulting. (December 12, 2022). Companies' investment level in Customer Relationship Management (CRM) tools in Peru in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1358167/peru-crm-investments/
Neo Consulting. "Companies' investment level in Customer Relationship Management (CRM) tools in Peru in 2023." Chart. December 12, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1358167/peru-crm-investments/
Neo Consulting. (2022). Companies' investment level in Customer Relationship Management (CRM) tools in Peru in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1358167/peru-crm-investments/
Neo Consulting. "Companies' Investment Level in Customer Relationship Management (Crm) Tools in Peru in 2023." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1358167/peru-crm-investments/
Neo Consulting, Companies' investment level in Customer Relationship Management (CRM) tools in Peru in 2023 Statista, https://www.statista.com/statistics/1358167/peru-crm-investments/ (last visited December 22, 2024)
Companies' investment level in Customer Relationship Management (CRM) tools in Peru in 2023 [Graph], Neo Consulting, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1358167/peru-crm-investments/
