The main problem encountered with Customer Relationship Management (CRM) software by Peruvian companies was that the tool was not used transversally throughout all company areas. At the same time, 32 percent of respondents stated that their company lacked qualified employees to manage CRM in 2022.
Main problems encountered with Customer Relationship Management (CRM) tools in Peru in 2022
Directors, managers, strategists and other executives from the Commercial and Marketing sector
Supplementary notes
* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.
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Neo Consulting. (December 12, 2022). Main problems encountered with Customer Relationship Management (CRM) tools in Peru in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1358160/peru-crm-software-issues/
Neo Consulting. "Main problems encountered with Customer Relationship Management (CRM) tools in Peru in 2022." Chart. December 12, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1358160/peru-crm-software-issues/
Neo Consulting. (2022). Main problems encountered with Customer Relationship Management (CRM) tools in Peru in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1358160/peru-crm-software-issues/
Neo Consulting. "Main Problems Encountered with Customer Relationship Management (Crm) Tools in Peru in 2022." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1358160/peru-crm-software-issues/
Neo Consulting, Main problems encountered with Customer Relationship Management (CRM) tools in Peru in 2022 Statista, https://www.statista.com/statistics/1358160/peru-crm-software-issues/ (last visited December 22, 2024)
Main problems encountered with Customer Relationship Management (CRM) tools in Peru in 2022 [Graph], Neo Consulting, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1358160/peru-crm-software-issues/
