In 2022, the main reason why companies in Peru did not use a Customer Relationship Management (CRM) software was because such project did not represent a priority. Additionally, four percent of respondents stated that their company lacked employees to coordinate the project.
Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022
Directors, managers, strategists and other executives from the Commercial and Marketing sector
Supplementary notes
* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.
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Neo Consulting. (December 12, 2022). Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1358143/peru-reasons-for-not-using-crm-tool/
Neo Consulting. "Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 ." Chart. December 12, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1358143/peru-reasons-for-not-using-crm-tool/
Neo Consulting. (2022). Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1358143/peru-reasons-for-not-using-crm-tool/
Neo Consulting. "Most Important Reason for Not Using a Customer Relationship Management (Crm) Software in Peru in 2022 ." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/1358143/peru-reasons-for-not-using-crm-tool/
Neo Consulting, Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 Statista, https://www.statista.com/statistics/1358143/peru-reasons-for-not-using-crm-tool/ (last visited December 22, 2024)
Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 [Graph], Neo Consulting, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/1358143/peru-reasons-for-not-using-crm-tool/
