Digital Market Outlook: global reach of online dating services 2023, by country

Published by
Stacy Jo Dixon,
Feb 9, 2024
Comparing the 23 selected regions regarding the penetration rate in the 'Online Dating' segment of the eservices market, the United States is leading the ranking (17.57 percent) and is followed by the United Kingdom with 16.17 percent. At the other end of the spectrum is the Nigeria with 1.14 percent, indicating a difference of 16.43 percentage points to the United States.

The Statista Market Insights cover a broad range of additional markets.

User penetration rate for online dating services worldwide as of 2023, by country

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Release date

December 2023

Region

Worldwide

Survey time period

Jan 1st to Dec 31st 2023

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Online Dating market is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two noticeable examples are Tinder and Zoosk. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members. The users normally carry out the search on their own. In doing so, they can apply search filters with regard to criteria such as age, location and other attributes.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

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Statistics on " Online dating worldwide "

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Other statistics that may interest you Online dating worldwide

Overview

5

Users

6

Benchmark

8

Leading services

7

U.S.: Online dating brands

8

UK: Online dating brands

8

Spotlight: catfishing

7

Online dating concerns

4

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Topics

Online dating in the United KingdomSocial mediaOnline dating in the United StatesOnline dating worldwideGrindr
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