During a November 2021 survey carried out in Germany, 71 percent of respondents from Generation Z and Generation Y (also known as millennials) stated that they discovered new brands and products thanks to sponsored ads on social media and ecommerce websites. For Generation X the share stood at 62 percent, while for Baby Boomers and the Silent Generation it stood at 39 percent.
Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation
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Criteo. (February 15, 2022). Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1358138/sponsored-ads-brand-product-discovery-germany/
Criteo. "Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation." Chart. February 15, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1358138/sponsored-ads-brand-product-discovery-germany/
Criteo. (2022). Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1358138/sponsored-ads-brand-product-discovery-germany/
Criteo. "Share of Internet Users from Germany Who Discovered New Brands and Products via Sponsored Ads as of November 2021, by Generation." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1358138/sponsored-ads-brand-product-discovery-germany/
Criteo, Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation Statista, https://www.statista.com/statistics/1358138/sponsored-ads-brand-product-discovery-germany/ (last visited January 08, 2025)
Share of internet users from Germany who discovered new brands and products via sponsored ads as of November 2021, by generation [Graph], Criteo, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1358138/sponsored-ads-brand-product-discovery-germany/
