During a November 2021 survey carried out in Germany, 81 percent of respondents from Generation Z and Generation Y (also known as millennials) stated that the online advertising that they saw showed them ads for products they wanted to buy. For Generation X the share stood at 73 percent, while for Baby Boomers and the Silent Generation it stood at 63 percent.
Share of internet users from Germany that saw online ads for products that they wanted to buy as of November 2021, by generation
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Share of respondents
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Criteo. (February 15, 2022). Share of internet users from Germany that saw online ads for products that they wanted to buy as of November 2021, by generation [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1358133/effectiveness-online-ad-targeting-germany/
Criteo. "Share of internet users from Germany that saw online ads for products that they wanted to buy as of November 2021, by generation." Chart. February 15, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1358133/effectiveness-online-ad-targeting-germany/
Criteo. (2022). Share of internet users from Germany that saw online ads for products that they wanted to buy as of November 2021, by generation. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1358133/effectiveness-online-ad-targeting-germany/
Criteo. "Share of Internet Users from Germany That Saw Online Ads for Products That They Wanted to Buy as of November 2021, by Generation." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1358133/effectiveness-online-ad-targeting-germany/
Criteo, Share of internet users from Germany that saw online ads for products that they wanted to buy as of November 2021, by generation Statista, https://www.statista.com/statistics/1358133/effectiveness-online-ad-targeting-germany/ (last visited July 23, 2024)
Share of internet users from Germany that saw online ads for products that they wanted to buy as of November 2021, by generation [Graph], Criteo, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1358133/effectiveness-online-ad-targeting-germany/