In 2022, the level of trust in social media platforms in the United States declined across all the observed platforms. Instagram saw the most significant decline in the index score, -5.9. LinkedIn and Reddit followed, with the trust index score showing a -5.8 and -5.7 decline. YouTube saw the lowest drop in trust level among the mentioned platforms, -2.8.
Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform
The source adds the following information: "a social platform's total score is calculated from weighted scores for each of the five pillars in the benchmark:
Security, Community, Legitimacy, Ad experience, Ad relevance.
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Insider Intelligence. (September 16, 2022). Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence. "Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform." Chart. September 16, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence. (2022). Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence. "Year-over-year Change in The Level of Trust in Social Media Platforms among Users in The United States from 2021 to 2022, by Platform." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence, Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform Statista, https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/ (last visited January 09, 2025)
Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform [Graph], Insider Intelligence, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/
