In 2022, the level of trust in social media platforms in the United States declined across all the observed platforms. Instagram saw the most significant decline in the index score, -5.9. LinkedIn and Reddit followed, with the trust index score showing a -5.8 and -5.7 decline. YouTube saw the lowest drop in trust level among the mentioned platforms, -2.8.
Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform
The source adds the following information: "a social platform's total score is calculated from weighted scores for each of the five pillars in the benchmark:
Security, Community, Legitimacy, Ad experience, Ad relevance.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (September 16, 2022). Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence. "Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform." Chart. September 16, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence. (2022). Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence. "Year-over-year Change in The Level of Trust in Social Media Platforms among Users in The United States from 2021 to 2022, by Platform." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/
Insider Intelligence, Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform Statista, https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/ (last visited August 25, 2024)
Year-over-year change in the level of trust in social media platforms among users in the United States from 2021 to 2022, by platform [Graph], Insider Intelligence, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1358119/change-trust-in-social-media-by-platform/