During a November 2021 survey carried out in Germany, 62 percent of respondents from Generation Z and Generation Y (also known as millennials) stated they occasionally or regularly clicked on online ads while surfing the internet. For Generation X, the share stood at 57 percent while for Baby Boomers and the Silent Generation it stood at 33 percent.
Share of internet users that clicked on online advertising in Germany as of November 2021, by generation
Characteristic
Share of respondents who click on ads occasionally or regularly
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Criteo. (February 15, 2022). Share of internet users that clicked on online advertising in Germany as of November 2021, by generation [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1358116/click-online-advertising-germany/
Criteo. "Share of internet users that clicked on online advertising in Germany as of November 2021, by generation." Chart. February 15, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1358116/click-online-advertising-germany/
Criteo. (2022). Share of internet users that clicked on online advertising in Germany as of November 2021, by generation. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1358116/click-online-advertising-germany/
Criteo. "Share of Internet Users That Clicked on Online Advertising in Germany as of November 2021, by Generation." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1358116/click-online-advertising-germany/
Criteo, Share of internet users that clicked on online advertising in Germany as of November 2021, by generation Statista, https://www.statista.com/statistics/1358116/click-online-advertising-germany/ (last visited July 23, 2024)
Share of internet users that clicked on online advertising in Germany as of November 2021, by generation [Graph], Criteo, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1358116/click-online-advertising-germany/