In 2023, out of the total of 13.42 billion euros invested in digital advertising in Germany, more than 6.3 billion were spent on search advertising. This constitutes an increase of 12 percent on the figure of 5.63 billion reported a year earlier.
Search advertising spending in Germany from 2020 to 2023
(in billion euros)
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IAB Europe. (June 12, 2024). Search advertising spending in Germany from 2020 to 2023 (in billion euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1358096/germany-search-ad-spend/
IAB Europe. "Search advertising spending in Germany from 2020 to 2023 (in billion euros)." Chart. June 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1358096/germany-search-ad-spend/
IAB Europe. (2024). Search advertising spending in Germany from 2020 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1358096/germany-search-ad-spend/
IAB Europe. "Search Advertising Spending in Germany from 2020 to 2023 (in Billion Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1358096/germany-search-ad-spend/
IAB Europe, Search advertising spending in Germany from 2020 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/1358096/germany-search-ad-spend/ (last visited December 22, 2024)
Search advertising spending in Germany from 2020 to 2023 (in billion euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1358096/germany-search-ad-spend/
