In 2022, out of the total of 12.4 billion euros invested in digital advertising in Germany, more than 5.6 billion were spent on search advertising. This constitutes an increase of 3.5 percent on the figure of 5.44 billion reported a year earlier.
Search advertising spending in Germany from 2020 to 2022
(in billion euros)
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IAB Europe. (July 19, 2023). Search advertising spending in Germany from 2020 to 2022 (in billion euros) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1358096/germany-search-ad-spend/
IAB Europe. "Search advertising spending in Germany from 2020 to 2022 (in billion euros)." Chart. July 19, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1358096/germany-search-ad-spend/
IAB Europe. (2023). Search advertising spending in Germany from 2020 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1358096/germany-search-ad-spend/
IAB Europe. "Search Advertising Spending in Germany from 2020 to 2022 (in Billion Euros)." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/1358096/germany-search-ad-spend/
IAB Europe, Search advertising spending in Germany from 2020 to 2022 (in billion euros) Statista, https://www.statista.com/statistics/1358096/germany-search-ad-spend/ (last visited October 31, 2024)
Search advertising spending in Germany from 2020 to 2022 (in billion euros) [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/1358096/germany-search-ad-spend/
