In Germany, digital advertising spending per capita stood at 146 euros in 2021, up from 122 euros a year earlier. The United Kingdom reported the highest 2021 digital ad spending per capita in Europe, with 481 euros.
Digital advertising spending per capita in Germany in 2020 and 2021
(in euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe (@IABEurope). (June 1, 2022). Digital advertising spending per capita in Germany in 2020 and 2021 (in euros) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/
IAB Europe (@IABEurope). "Digital advertising spending per capita in Germany in 2020 and 2021 (in euros)." Chart. June 1, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/
IAB Europe (@IABEurope). (2022). Digital advertising spending per capita in Germany in 2020 and 2021 (in euros). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/
IAB Europe (@IABEurope). "Digital Advertising Spending per Capita in Germany in 2020 and 2021 (in Euros)." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/
IAB Europe (@IABEurope), Digital advertising spending per capita in Germany in 2020 and 2021 (in euros) Statista, https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/ (last visited January 08, 2025)
Digital advertising spending per capita in Germany in 2020 and 2021 (in euros) [Graph], IAB Europe (@IABEurope), June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1358094/germany-digital-ad-spend-per-capita/