In 2023, Philip Morris International shipped more than 43 billion sticks of heated tobacco in Japan, continuing the upward trend of the recent years. The American company is a major foreign distributor of cigarettes within the Japanese market, built on its main brands Marlboro and Lark. With the launch of IQOS, the company expanded its portfolio to the heat-not-burn segment, marketed as a reduced-risk product.
Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2023
(in billion sticks)
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Philip Morris. (February 8, 2024). Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2023 (in billion sticks) [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/
Philip Morris. "Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2023 (in billion sticks)." Chart. February 8, 2024. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/
Philip Morris. (2024). Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2023 (in billion sticks). Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/
Philip Morris. "Shipment Volume of Heated Tobacco of Philipp Morris International Inc. in Japan from 2016 to 2023 (in Billion Sticks)." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/
Philip Morris, Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2023 (in billion sticks) Statista, https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/ (last visited November 20, 2024)
Shipment volume of heated tobacco of Philipp Morris International Inc. in Japan from 2016 to 2023 (in billion sticks) [Graph], Philip Morris, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1358092/philip-morris-heated-tobacco-shipment-volume/
