Philip Morris' tobacco market share in Japan 2016-2023

Published by C. Diep, Jul 12, 2024

In 2023, Philip Morris International held a 39.6 percent share of the tobacco market in Japan, boosted by its heated tobacco products. The American company is a major foreign distributor of cigarettes and heated tobacco within the Japanese market, built on its main brands Marlboro, Lark, and IQOS.

Share of the tobacco market of Philipp Morris International Inc. in Japan from 2016 to 2023

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Release date

February 2024

Region

Japan

Survey time period

2016 to 2023

Special properties

figures are estimates by the company based on in-market sales data

Supplementary notes

Data prior to 2022 come from previous reports.

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