Digital marketing spend in Germany 2023, by type

Published by Statista Research Department, Aug 21, 2024

In 2023, display (banner and video) advertising attracted the highest investment among various digital marketing types in Germany, with 6.7 billion euros. Search engine marketing ranked second, with 5.8 billion. The five types of marketing presented in the data set together attracted approximately 16 billion euros.

Digital marketing spending in Germany in 2023, by type (in billion euros)

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Release date

July 2024

Region

Germany

Survey time period

2023

Supplementary notes

* Banner and video.

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Statistics on " Digital advertising in Germany "

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Other statistics that may interest you Digital advertising in Germany

Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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